Visual Design Case Study: Event & Co Marketing Website

Background

This case study details the visual design and structural strategy for the Event & Co marketing website to communicate the app’s community value and convert visitors to downloads.

Problem Statement

Build a persuasive, trustworthy marketing site that balances energetic brand expression with clear, structured messaging to drive app downloads.

Target Users

Prospective users evaluating event platforms who need to understand differentiation and feel confident before downloading.

The Strategic Mandate

Sell the Tribe concept with a site that persuades: establish trust, explain utility, and lead visitors to download.

• Balance energetic community branding with clear conversion messaging
• Structure content from problem to features to social proof to CTA
• Design for persuasion, not just information

Visual Design System & Brand Cohesion

Extended the app’s visual identity to web while optimizing for a broader canvas and conversion.

• Palette: warm cream base with vibrant pink, blue, yellow, orange accents
• Core colors: #F5F4EF, #F5A4CF, #BECBFF, #FEF04F, #F1AF61
• Typography: Mona Sans for headers, DM Sans for body for clarity and character
• 12-column grid for responsive, structured layouts

Key Design Sections & Conversion Strategy

Page sections were sequenced to answer objections and guide to download.

• Hero: value-driven headline + grid visuals + clear Download CTA
• Value Proposition: Tribe pitch with three feature pillars
• Features: deeper coverage of Find Company, Build Connections, Feed
• Social Proof: testimonials to build trust
• FAQ: preempt concerns before conversion

Outcomes

• Cohesive marketing site aligned to the app brand and community promise
• Persuasive content flow that addresses value, differentiation, and trust
• Conversion-focused layouts and CTAs ready for desktop and mobile

Takeaways

• Marketing pages must sell the value before the download ask
• Brand cohesion between web and app boosts trust and clarity
• Content hierarchy and social proof reduce friction and doubt