A collection of product management case studies showcasing strategy, execution, and leadership. Each case covers the approach, challenges, and outcomes from managing complex product initiatives.
This case study details the strategic pivot of FutureFocus, an Ed-Tech LMS, from serving traditional educational institutions to targeting the rapidly growing Solopreneur market. This repositioning led to exponential growth and provided a sustainable foundation for future enterprise expansion.
This case study focuses on the initial product ideation, research, and validation phase for Haven, a mental health support application. The project was launched with a no-code MVP entirely designed and executed by me to test market hypotheses before committing to full development.
This case study highlights a client engagement that rapidly expanded from developing a core product (a Yoga CRM) to providing a complete Business Rebranding and Market Positioning Strategy. I prioritized the strategic groundwork—branding and audience attraction—to ensure the technical product delivery would be successful and immediately impactful.
