A closer look at two detailed case studies (UX and UI) followed by a snapshot of more work. Each study covers the problem, approach, and outcomes so you can see how I ship from research to handoff.
This case study focuses on the initial design and definition (greenfield project) of a mobile Event Booking App. The goal was to launch a new product that shifts the focus from purely transactional booking to building community and encouraging repeat engagement (building your 'Tribe').
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Established a modern, energetic, and accessible visual system for Event & Co, translating community-first UX strategy into a cohesive UI with clear hierarchy and mobile-first consistency.
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Designed the Event & Co marketing website as a persuasive storefront that clearly sells the community-first value proposition and drives high-quality app downloads.
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