Design (UX, Branding, and Graphics)

I bridge user needs and visual quality to build impactful product experiences. My design process covers the full lifecycle: user research, journey mapping, creating wireframes and prototypes (Figma), and setting up scalable design systems. I also handle branding, visual strategy, and graphics to ensure a consistent, market-ready look across all user touchpoints.

Writing (Communication and Content)

I simplify complex product visions, strategies, and requirements into clear, persuasive content. This includes critical technical documentation (PRDs, functional specifications), communication for leadership (stakeholder presentations), and polished, user-focused content (in-app copy, guides, and tutorials) that drives adoption and engagement.

Management (Strategy and Execution)

I manage the entire product lifecycle, from market strategy to execution. This involves creating and prioritizing dynamic roadmaps, using Agile methods, and defining clear success metrics (KPIs). My focus is on delivering business value, running successful launch cycles, and driving consensus across engineering, marketing, and sales teams.